JWC Environmental designs and manufactures waste shredders and screening systems for waste reduction and recycling in large scale applications. In other words, a very large piece of environmental engineering equipment in a not so glamorous industry. Their products are too heavy and cumbersome to get to a photo studio and set up for a photo shoot. So it can be quite a challenge to get catalog quality imagery. Enter Studio2a’s virtual photography studio. Working closely with the JWCE engineering team, we produced detailed 3d product renderings prior to the manufacturing process. This 3d product rendering allowed JWC Environmental to have marketing and sales materials for trade shows, catalogs, and websites before product photography would have been possible.