This new store is only the 5th US location for an exclusive haute-couture retailer (whose name we were asked not to publish). This high-design, high-profile, high-fashion project is located in Chicago’s most exclusive retail neighborhood at the north end of Michigan Ave under the shadow of the John Hancock Center on Chicago’s Magnificent Mile.
Part of the 1909 Burnham Plan of Chicago, the Mag Mile wasn’t fully realized until post-war development took advantage of new zoning laws. In 1975, the shopping corridor was completed with the opening of Water Tower Place which remains open today.
Unfortunately the fabulous trademark tile floor shown here in this architectural rendering did not make it past the final value engineering review. This floor can only be seen here in this Studio2a 3D architectural rendering (or in the Paris or New York retail locations.)