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Hok Sport + Venue + Event
The proposed project's short time line meant an alternative to the standard computer animation was needed. The challenge lied in creating a promotional piece that capitalized on the latest technology, while at the same time downplaying that technology by utilizing more traditional ways of showcasing design. Working with Kansas City illustrator Mike Cherepak, watercolor renderings were incoporated into a computer model to create the final animation. The overwhelming success of the project proves there is still a place for "classic" art disciplines in the constantly changing digital age. ...other projects >>
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